Retold was founded by Clare Lewis in 2018 with the mission of curating beautiful vintage pieces for lovers of modern and contemporary fashion. Based in east London, Clare handpicks each item – her edited finds are listed on retoldvintage.com every week! Clare hopes Retold encourages more women to consider vintage and secondhand shopping as an alternative to buying new which in turn will contribute to a more circular and sustainable fashion model.
We discuss vintage (and much more) in this week’s podcast episode, but here, Clare shares her tips for incorporating vintage into a wardrobe of new.
“Avoid the head to toe vintage look! Unless thats your vibe, which is totally cool, but if you are new to vintage then start off small. It may simply be an accessory such as a vintage belt or bag or a beautiful silk blouse that you can wear with your favourite jeans.”
“For me, adding a pair of modern shoes to a vintage dress or skirt instantly makes the outfit still feel current yet unique and individual.”
“Make a tape measure your new best friend! Avoid referring to labels on vintage clothes; sizing has changed so dramatically over the years and also depends on the country you are in, so ditch the habit and shop with a tape measure instead. YouTube has some great videos on how to measure yourself so make a note of all your details and refer to this when shopping for vintage. You may be pleasantly surprised!”
“Be you! The joy of vintage is there is something out there for everyone’s style and taste. Just because you start shopping vintage, you have to change your whole aesthetic. Like you have your favourite high street brands, get to know vintage traders and what they specialise in. Don’t be afraid to ask for advice, they are the experts and can advise on fit, style and after care. “