Madeline Petrow’s Favourite Mamoq Brands

Humphries & Begg

“I love their style. They have amazing jumpsuits that are all block printed by hand in Jaipur, India. I think that humanitarian elements really speaks to me because that is my background. They produce really awesome, fun clothing. What’s really special about Humphries & Begg is their a young company. Seeing them improve their supply chains while we’ve worked together is so inspiring. They’re now phasing out any conventional cotton and are moving into organic. When we spoke about a year ago, they told us that was their goal. It’s been really amazing to see them actually execute that. It’s all about doing the best you can and continuing to make changes.”

Elvis & Kresse

“Elvis & Kresse are so impressive. Kresse Wesling who runs the company is an OBE. They are really interesting because they work ‘problem first, product second’. She found the problem of firehouse waste, then designed her accessories to take it away. The whole design process is completely flipped backwards for them. They now take 100 percent of all firehose waste from the UK, and 50 percent of their profits go back into firefighting charities.”

Rakha

“Rakha is a really beautiful brand. You’d look at them in a magazine and all you’d think would be, it’s gorgeous. Then you delve deep into the story. The founder, Gözde, is currently getting her Masters from the University of Cambridge in how to better recycle textiles and make a more circular economy. In think it’s a really inspiring brand because it’s all about active learning. It’s not about running with the status quo. They’re always think about how to get better and how to inspire others.”

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