Jennifer Ewah on Balancing Social Entrepreneurship with a 9-5

Straight after recording this week’s podcast episode, Jennifer Ewah shared what she’s learnt from balancing her job as a lawyer, with her ethical jewellery brand Eden Diodati.

“Definitely focus on time management. It’s not fun, but it is important to prioritise the things that you need to do over the things that you want to do, when you have two different jobs.

“That means getting up early and prioritising the paperwork you have to do over the content creation that you want to do. Or doing the stuff that is a little bit more procedural, but needs to be done as a matter of priority.

“I’m awful at that. So much of the brand is such a pleasure for me – being artistic, creating, designing – but I can’t spend all of my time creating and crafting, or bonding and philosophising. Sometimes you need to do really boring stuff. But if it has to be done because it’s essential, get that done first. It’s like delayed gratification.

“Equally important – believe in your own vision. Even if other people don’t. Fashion is often about trends, and that means you’re asked to believe in what other people will find desirable. You need to find what your voice is. If your voice is unique, offer it. And make sure it’s visible. Then you don’t need the trends. You are a trend.

“Often, you need to refuse to take no for an answer. And a refuse to believe that certain things can’t be done. One thing is certain through every up and down: you’ll never regret doing this, because you and your business are about making the world a better place.


Eden Diodati is launching a product based crowdfunding campaign in Autumn 2019. To register your interest for exclusive campaign benefits, visit www.edendiodati.com.

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