Jemma Finch on Clothes That Mean More

On the Clothes & The Rest podcast this week, I chatted to Jemma Finch, co-founder of Stories Behind Things. In the episode, we talk about the beginnings of Stories Behind Things, how fast fashion impacts mental health, and why Instagram is both a blessing and a curse. To listen to the full episode, please click here. In this post, however, Jemma shares some advice for how we can all find deeper connection with the clothes we wear…

“Go to your wardrobe, look at what you already have, pick an item that you haven’t worn in a while and ‘mend into’ it. Up-cycling is one of the best ways to rediscover things. Buy some thread, or a sew-on badge; both really good ways to inject some love back into items that need it. You’ll be surprised that they can feel totally new.

“Up-cycling does take time, but I think that’s a really nice thing. You’re putting energy into it, so I think you’ll value it more.

“Having a clear out is a really good idea, and can be really powerful… it’s just about whether you can bring yourself to get rid of things! It’s good for your mind to make space for new things.

“When I’m shopping, I don’t have the best willpower. With shopping second hand, if you see something you love, you have to get it because it might be gone the next day! I’m lucky that I have friends I can pass things on to if I don’t wear it as much as I thought I would; I always share with my friends.

Our swapping events are just a scaled up version of swapping with friends. You get the same dopamine hit of buying something new when you buy something second hand. It’s an important message to relay to yourself; it’s the same thing. You don’t have to got to a shopping centre, you can go to a clothes swap or a charity shop instead. And second hand clothes definitely have better stories!

For more from Stories Behind Things, please follow them on Instagram.

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